B2B Marketing Awards shortlist sees three nominations for Bidwells

Following in the success of our recent Property Marketing Award win for Best Website, Bidwells have been named finalists in three categories: Best Thought Leadership Campaign, Best Limited-budget Campaign and Best B2B Marketer.

The B2B Marketing Awards are the largest and most prestigious marketing awards in the sector. They’re designed to honour the most innovative, creative, and forward-thinking marketers and their campaigns.

The Award’s judges are made up of 150 senior, client-side marketers, who have whittled down over 1000 entries to create the 2022 shortlist.

Named in the shortlist for both ‘Best use of thought leadership’ and ‘Best limited-budget campaign’, our campaign Radical Capital brought together more than 60 of the leading thinkers from across the Oxford-Cambridge Arc to reimagine the region’s economy.

Radical Capital follows the thought leadership campaign Radical Regeneration which pushed Mastercard into second place at the B2B Marketing Awards by picking up Best Thought Leadership Campaign and Best Limited Budget campaign at the gala virtual ceremony in 2020.

Nominated for B2B Marketer of the Year, Matt Allen, Bidwells’ business development and marketing director, has re-envisioned Bidwells’ marketing strategy so that it aligns with wider business objectives. His approach has led to several award wins from the Property Marketing Awards, The Drum Awards and B2B Marketing Awards throughout his tenure.

Director of marketing and business development, Matt Allen, said:

“Developing a vision for the Oxford-Cambridge Arc by combining insight and ideas from the biggest thinkers in real estate was no mean feat.

We’ve lobbied government, released research papers and held a conference attended by almost 400 researchers, academics, investors and real estate professional to address themes fundamental to the long-term future of not only the Arc, but Britain’s real estate sector as a whole.

To be nationally recognised for our work on this campaign, and to be personally recognised, is a great achievement and reinforces how important the work we’re doing in our core markets is.”

The B2B Award ceremony will be held on the 16^th November at Old Billingsgate in London.

Take a look at our Radical Capital report here.