CB1 Masterplan

1.6m sq ft

Ambitious developer Brookgate set out to transform Cambridge’s fading train station area by delivering Lord Roger’s visionary 1.6m sq ft CB1 masterplan. They needed more than just a team of consultants, they needed local experts with a vested interest.

Quality occupiers attract more quality occupiers so choosing the right ones was absolutely critical to the overall success of the scheme, to mark the CB1 development on the map as a place to meet, not just to pass through.

Working closely with Brookgate and our planning colleagues we advised the masterplan and vision, including the buildings’ layouts, configurations, and the types of occupiers we wanted to attract over the various phases in the coming years. Market changes mean different occupiers come and go, so it was important to think far head.

Once planning was granted, all systems were go to get out our contact book, to find and let space to the most suited occupiers, including cafes, restaurants, convenience stores and hotels. We had a clear vision of which occupiers we wanted to secure, and knew what they needed. With a very attractive proposition, we were soon to lock them in - giving our client that official seal of approval.


We strived for vibrant, quality and relatable occupiers, and this is what we delivered; bringing in national recognised brands such as Sainsburys, Pret A Manger, Café Nero, Ibis Hotel as well as local independent brands including Gail’s bakery, Stem & Glory and Tawa Kitchen.

Seeing shops open, buildings trading and tens of thousands benefitting from the scheme now makes dining there taste just that bit sweeter.

We fully integrated 10 internal Bidwells teams into our own and shared every challenge we faced. That’s just how we like it. Only if you’re truly part of it, can you come up with the most creative solutions.
Sven Topel - Chief Executive, Brookgate

Key contact


James Lankfer

Partner, Retail and Leisure

With 30+ years’ experience, James’s knowledge of his towns and occupiers is exceptional.

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