Strategic Land

Our award-winning team offers unrivalled expertise in strategic land, guiding projects from local and neighbourhood plan promotions to successful examinations and site allocations.

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Strategic land conventionally refers to land with long term development potential without the benefit of planning permission.

It can range from urban extensions to stand alone new settlements. Planning permission is either achieved through ‘self-promotion’ by the landowner (where they fund the application process) or via an agreement with a third-party promotion partner. The Land & Development Team has the expertise to advise landowners throughout this process, from the inception stage of initial land identification through to the eventual sale to a developer.

We specialise in managing and implementing complex planning applications with 
presicion. Our in-house planning specialists and integrated services support every stage of your project - from design and planning to implementation - to help secure site allocations. 

With a strong track record of achieving allocations and permissions across a wide range of uses, we identify key issues early to shape robust, tailored planning strategies. Our national insight, combined with detailed local knowledge, ensures you’re equipped to navigate the increasingly complex planning landscape as local authorities respond to evolving policy demands.

Our Expertise

  • Promotion / strategic land and residential development
  • Setting a strategy and vision
  • Land identification
  • Land assembly
  • Advising on long term development agreements
  • Consultation
  • PR / communications
  • Local plan examinations
  • Neighbourhood plans (fighting or supporting)
  • Legacy and legacy-lite

Our Services

  • Development management
  • Masterplanning
  • Socioeconomics and social value
  • Housing need and land supply
  • EIA
  • Townscape and landscape
  • Heritage
  • Building recording
  • Marketing & negotiation
  • Legal agreement
  • Monitoring
  • Disposal
  • Professional consultancy on existing and historic long-term agreements
  • Access to our wide professional network
  • Viability

01

Residential Development - Immediate Agency

Our Land & Development Team specialises in both the disposal and acquisition of residential led development land.

02

Development Management

We provide bespoke strategic development management advice from initial site identification through to securing an on-site delivery partner.

03

Professional Services

We offer focused professional advice across viability, valuation and expert witness work—helping landowners, developers and investors make informed decisions on residential and mixed-use schemes.

04

Mixed Use Development

The goal is to create vibrant, sustainable, economically resilient, and highly activated environments that enhance user experience, increase land value, and support long-term investment performance.

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Strategic Land Projects

Arlesey for Axiom

A comprehensive local plan allocation for a significant residential-led urban extension that will provide approximately 2,000 homes, a country park, relief road, community facilities, and blue and green infrastructure.

Arlesey for Axiom
North Walsham Urban Extension

108 hectares providing 1,800 dwellings, employment land, green infrastructure and community facilities. A hybrid planning application, including EIA, is due to be submitted in 2025.

North Walsham Urban Extension
Millfield End

Reserved Matters for a 690 home, residential-led JV between Miller Homes and Present Made, including a primary school, with part of the site providing single-family housing (build to rent platform).

Millfield End for Axiom and Vistry
Marriott’s Park, Norwich

Promotion of 80 ha (approx.) of land for mixed-use development. Outline planning permission secured for 1,530 dwellings, a local centre, primary school, and associated infrastructure.

Marriott’s Park, Norwich
Darwin Green

A 40 hectare, mixed-use development spanning 1,500+ residential dwellings, a local centre, primary school, and park with extensive sports provisions, shaped by Cambridge’s character with an emphasis on reducing visual impact.

Darwin Green for Barratt David Wilson
Dunsfold Park

Delivering the first new planned Surrey village in 100 years. A sustainable new development with 270,000 sq ft of employment space and a garden village of up to 2,600 homes.

Dunsfold Park for Trinity College, Cambridge
Aylesham for Hopkins Homes

Promotion of 12 hectares (approx) of land for residential development. Full planning permission secured for 242 dwellings.

Aylesham for Hopkins Homes
East Airdrie

A 383 ha mixed-use development with 3,000 houses, commercial, retail, leisure, hotel, schools, nursing home, nurseries, and more. Complements North Lanarkshire Council’s promotion of the City Deal backed East Airdrie Link Road.

East Airdrie for Albert Bartlett

Get in touch with our experts

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Mark Buddle

Partner, Head of Land & Development

Mark jointly leads our Land & Development team and oversees a strategic landbank for clients that consistently exceeds 100,000 plots.

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Neil Kelly

Partner, Head of Land & Development

With over 20 years’ experience in the development industry, Neil jointly leads our Land & Development team, advising on some of the most complex land and planning projects in the UK.

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Hannah Beamish

Partner, Head of Land & Development (Eastern)

Hannah leads our eastern region, having nearly 20 years’ of experience of working in the land and development industry.

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Andy Haynes

Partner, Head of Professional Services, Land & Development

Andrew works with landowners and developers to help turn proposals into reality, advising on viability and delivery of residential and mixed-use projects.

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Iain Hill

Partner, Planning

Iain is a planning expert who uses his extensive master planning experience to contribute to the creation of award-winning developments.

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Mike Jones

Partner, Planning

Mike is a Chartered Town Planner with 19+ years’ experience and knowledge across an array of sectors.

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