Helping shape the UK's fastest growing property market - The Oxford-Cambridge Arc
Location
The Oxford to Cambridge Arc
Client
Various
Related pages
Our carefully constructed and long running thought leadership campaign played a major role in developing the UK government’s vision for the Oxford to Cambridge Arc (the Arc) National Economic Priority Area.
We conceived, created and delivered 16 planning and economic policy recommendations to the UK Treasury, and built and led a coalition of the UK’s most influential property leaders responsible for property assets.
Our parallel media campaign – A Radial Regeneration Manifesto - received coverage on Sky News and in The Times and we launched the report to guests and media at an event held at the Francis Crick Institute in London.
£6m
fees directly attributable to Arc instructions
85k
in new mixed development communities
A textbook case of how to bring expertise and thought leadership to bear. Bidwells has engaged senior players in the property industry to support Government in realising its objectives.
By developing a high-profile campaign and bringing senior decision makers from major property firms to the table, along with senior government officials from the MHCLG, DiT and DfT, we:
• Developed the global investment market’s awareness and
interest in the Arc
• Showed how the Government’s Arc vision could best be delivered~
• Aligned a single industry voice that government could engage with
• Created significant opportunities for our development and
investment clients
The Government is consulting with the public on the creation of a single Spatial Framework for the Arc to guide infrastructure and the green economy to 2050 - the number one policy recommendation of our thought leadership campaign.
