Strategic Land
Promotion and Sale



Bidwells successfully promoted 13 acres of greenfield land allocated for new housing in the Felixstowe Peninsula Area Action Plan and achieved planning permission for 190 dwellings. The site was subsequently sold to Barratt Eastern Counties.


What we did

  • Advised the landowner on the promotion strategy for a new housing allocation


  • Engaged in consultation with key stakeholders including the parish and district councils

  • Terminated existing farming arrangements to obtain vacant possession

  • Advised the landowner on the submission of an outline planning application to maximise the site’s value

  • Negotiated the Section 106 Agreement to minimise planning obligations

  • Marketing and disposal strategy to maximise sale proceeds








  • Site received a housing allocation in the Felixstowe Peninsula Area Action Plan


  • Planning permission achieved for up to 190 new dwellings including 33% affordable housing and ancillary uses

  • Unconditional sale to Barratt Eastern Counties



new dwellings including 33% affordable housing and ancillary uses


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