Bidwells acted on behalf of the developer, Henry Davidson Developments, providing and implementing a strategic marketing campaign for the leasing of the new-build 10 unit local centre retail scheme at Great Western Park, Didcot.
What we did
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Developed and implemented a marketing strategy for the pre-letting of the 10 unit retail scheme which included:
- Pre-construction specification advice in the context of market demand
- Analysis of the correct positioning and pricing of the scheme in the market
- Drafting of a full suite of marketing collateral
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Undertook negotiation of terms with prospective parties, instructed solicitors and liaised with all parties to ensure completion of successful transactions
Result
- Pre-let the entire scheme prior to practical completion
- Agreed terms with a complementary mix of retailers including national operators such as Costa, Dominoes, Churchills Fish & Chips and The Day Lewis Pharmacy
10 unit retail scheme