Bidwells acted on behalf of the developer, Henry Davidson Developments, providing and implementing a strategic marketing campaign for the leasing of the new-build 10 unit local centre retail scheme at Great Western Park, Didcot.

What we did

• Developed and implemented a marketing strategy for the pre-letting of the 10 unit  retail  scheme which included:

• Pre-construction specification advice in the context of market demand
• Analysis of the correct positioning and pricing of the scheme in the market
• Drafting of a full suite of marketing collateral

• Undertook negotiation of terms with prospective parties, instructed solicitors and liaised with all parties to ensure completion of successful transactions

Result

• Pre-let the entire scheme prior to practical completion
• Agreed terms with a complementary mix of retailers including national operators such as Costa, Dominoes, Churchills Fish & Chips and The Day Lewis Pharmacy