Advice on
marketing positioning

schroder investment management

Bidwells acted on behalf of the landlord, Schroder Real Estate Investment Management Limited, advising on market positioning following their acquisition of the 44,000 sq ft multi let office investment in 2016.

What we did

  • Provided the landlord with a detailed report which included:
    - the latest office market trends and forecasts
    - a review of competing space and market positioning of the subject asset
    -  specification advice in the context of market demand
    - a marketing strategy

  • Undertook an ongoing comprehensive marketing campaign on a joint basis, which generated interest from a number of occupiers

  • Negotiated terms, instructed solicitors and liaised will all parties to ensure timely transaction completions

Result

  • Secured a 22% increase in headline rents on site since client acquisition

  • Two transactions secured within five months of refurbishment completion, one of which was on a pre-let basis

  • Further negotiations underway with potential occupiers

  • Bidwells retained to advise client in respect of rent reviews

 

22%

increase in headline rents

 

Capture 4

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